Founder Sophie May Reeves

CLEAR, CONFIDENT WEBSITE COPY - IN FLUENT, NATIVE-LEVEL ENGLISH.

We write, rewrite, or refine your copy so that it connects clearly with your audience and converts more visitors into customers.

IS YOUR WEBSITE COPY HOLDING YOU BACK?

If you’ve written your own website copy or hired someone to translate it, it might not sound quite right.
Maybe it feels awkward. Flat. Not like you. Or maybe it’s just not converting visitors into customers.

That’s where we come in…

WHAT WE DO

We work with growing international businesses to improve the words on their website, so they’re clear, natural, and built to convert.

Whether you need a quick polish, a full rewrite, or brand-new copy from the ground up, we help you sound fluent, confident, and ready to grow.

You can:

  • Get your existing copy cleaned up and corrected

  • Have it rewritten for more clarity and impact

  • Start fresh with new copy tailored to your offer and audience

It’s all about making your message work, so the right people understand what you do and why it matters.

Woman sits with laptop

WHO WE WORK WITH

We work with small businesses and founders across Europe and beyond, particularly those operating in English, but not as their primary language.

Spotlight is a good fit if you are…

A coach, consultant, or service provider whose website copy feels awkward, too generic, or doesn’t reflect your personality.

A startup or agency building an English version of your site and wanting it to sound fluent and trustworthy.

A team or solo founder who wrote the copy yourself, and now it’s time for a proper upgrade

A founder of a product-based brand or shop trying to explain what makes your offer different, but struggling to keep it clear

THE SPOTLIGHT COPY SYSTEM

From light edits to full rewrites, our three offers are designed to help you upgrade your website copy, without overcomplicating the process.

Two women look at a laptop

SPOTLIGHT POLISH

For quick corrections and clarity checks.

For websites that mostly work, but need a second pair of eyes.

We’ll fix spelling, grammar, and awkward phrasing, and send you a clear report with suggested improvements.

Includes:

  • Up to 5 pages reviewed

  • Light edits + comments in Google Docs

  • 1-page summary of key recommendations

  • Optional Loom walkthrough

  • 2–3 day turnaround

FROM £179 ONE OFF PAYMENT

An open diary with written text.

SPOTLIGHT REWRITE

Stronger copy without starting from scratch.

If your site is live but the words aren’t landing, this one’s for you.

We take your existing copy and rewrite it to be sharper, clearer, and more persuasive, without changing your structure or strategy.

Includes:

  • Up to 5 pages rewritten

  • Tone and message refinement

  • 1 revision round

  • Delivered in clean, ready-to-use format

  • 7–10 day turnaround

STARTING FROM £499

A woman makes notes.

SPOTLIGHT ORIGINAL

New copy, built from the ground up.

For launches, relaunches, or growing businesses that need copy aligned with where you’re headed, not where you started.

We’ll help you define what to say, how to say it, and write it all for you.

Includes:

  • 60-min briefing call

  • Message + tone guidance

  • Up to 5 core pages written from scratch

  • 2 revision rounds

  • Final copy delivered in clean, structured docs

  • 2–3 week turnaround

STARTING FROM £799

BUT CAN’T I JUST USE AI TO WRITE MY WEBSITE?

You can, and many people do. But most of the time, it sounds like it.

AI tools can be helpful, and we sometimes use them in our workflow to speed up drafts or spark ideas. But raw AI copy is often too generic, too polished, or just a little… off. It’s missing the nuance, flow, and tone that make your message actually connect.

At Spotlight, your copy is always written or rewritten by real people, native English speakers with an ear for clarity, rhythm, and trust-building language. We take time to understand your business, filter out the fluff, and craft something that sounds natural and performs better.

Because good copy isn’t just correct, it’s convincing.

A computer chip board with an AI symbol. 
HOW TO GET STARTED

01

PICK YOUR SERVICE

Choose the option that fits your needs—Polish, Rewrite, or Original. Clear scopes, clear pricing.

02

SEND US YOUR SITE

Share your current website (or draft) so we can take a look. You’ll get honest feedback and a simple next step.

03

GET COPY THAT WORKS

We’ll refine, rewrite, or create your website copy to ensure it’s clear, fluent, and optimised for conversion.

TESTIMONIALS

SOME HAPPY CLIENTS

“Sophie played a significant role in shaping our brand direction - including strategic thinking, facilitating workshops, and creating content templates. She was instrumental in setting our direction.”

Head of Design, Bemakers

"Sophie is a fantastic partner in helping a company understand their brand and putting in place a process that optimises for success, especially in a remote-first environment. I would 10000% recommend working with Sophie."

Jenny Sidorova, DX Tech

“Sophie has a wealth of experience & gave us such confidence - her passion for brand building & creating meaningful content is evident the moment you start speaking, and that energy is infectious! The way she was able to digest our vision and articulate the brand & content strategy for our business was impressive.”

Yasmin Vachet, Hunter Vachet

"Working with Sophie has been transformational for Resooma. After our first session, it was clear Sophie had taken the time to research and fully understand our customers’ needs. Sophie’s work uncovered the clear narrative that we needed to help us craft Resooma’s voice."

CEO, Resooma

FAQ

  • Once you choose a service, we’ll send over a short form and request your existing site (or content draft).


    We’ll then confirm the scope, set clear timelines, and get started.


    Most projects are completed within 2–10 working days depending on the level of service.

  • We deliver your updated copy in a clean Google Doc—fully editable and ready to use.


    For polish or rewrite services, you’ll also get light comments and a summary of suggested changes.


    For full copy projects, we include basic tone guidance and two revision rounds.

  • This is a focused, fast, and affordable service where we incorporate 15+ years of marketing and communications experience.

    We improve the words on your site, so they’re clearer, sharper, and more natural in English. Our packages are clear, and you’ll always work with one point of contact, not a huge agency team.

  • No problem. Send us your site and we’ll give you honest feedback on where you’re at and what would help most.


    There’s no obligation, we’ll just point you to the right fit.

Sophie May Reeves sits holding a laptop.